• marketing •
Thursday, June 5, 2008
David Wells on The Courage to Be Protestant
David Wells has been one of the most astute critics of what ails contemporary evangelicalism. His most recent book, The Courage to Be Protestant, is a summation of his previous four-volume series and offers evangelicals not only a somber picture of their current condition, but also a hopeful prescription for what might correct their course….
Friday, June 29, 2007
Hollywood’s Newfound Love Affair With Evangelicals
Ever since The Passion of the Christ Hollywood marketers have been trying to figure out how to reduplicate that level of box office success among American evangelicals. The recent release of Evan Almighty highlights this growing trend among studios and marketing agencies. But it also raises some serious questions. On today’s program, Dr. Moore is…

