Ever since The Passion of the Christ Hollywood marketers have been trying to figure out how to reduplicate that level of box office success among American evangelicals. The recent release of Evan Almighty highlights this growing trend among studios and marketing agencies. But it also raises some serious questions. On today’s program, Dr. Moore is joined by Jim Smith, Executive Editor of the Florida Baptist Witness, and Peter DeBruge, a Features Editor with Variety magazine.
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